The Story Friction Score.
Six dials for content that sounds like you. The free diagnostic I use on every Vantage script before we shoot.
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A 10-page guide. Six dials. One number.
The full framework, scored against my own writing. A 60-second test. A worked example. The bridge from page to camera.
Veteran-owned small-business founders.
Built for operators in trades, defense, security, services, and outdoor. Small businesses where the founder is the brand.
Candin Muniz. Active-duty USAF. Founder, Vantage Storytelling.
I build brand films for veteran-owned businesses across Virginia, DC, and Maryland. I built the framework against my own writing first.
Dumfries, VA · Est. 2023
Six dials. One number.
Each metric is scored 1 to 5 and weighted. Multiply, sum, and the framework returns a single score from 1.0 to 5.0. Higher means more unmistakably yours.
The score the framework returned on my Master Sergeant selection post from 2023. The strongest piece I've published.
The framework came out of a problem I couldn't solve.
I started Vantage Storytelling LLC in 2023 by filling out a form online. A few days later, a manila envelope showed up in the mail. That was it. No signing ceremony, no toast, no moment that felt like the start of a business. Just an envelope on the kitchen counter telling me, apparently, I owned one now.
For two years, I couldn't get that moment on the page. Every draft came out either too polished or too plain. So I built a six-dial framework to score whether my own content sounded like me, or like every other founder LinkedIn post.
Then I tested it on AI. AI got close. Close enough that I had to look at the gap and figure out exactly what it couldn't reach.
That gap is what this PDF is about.
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Run it on one piece of your own content this week. If you want me to do that audit live with you, the welcome email includes a link to book a free 30-minute Story Audit Call. No pitch on the call. Bring one piece of content. Leave with a path forward.